{"product_id":"tea-factory-gen-setouchi-craft-hojicha","title":"Tea Factory Gen: Setouchi Craft Hojicha","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cspan\u003eSetouchi Craft Tea: Blended Hojicha \u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cspan\u003e Micro Batch Craft Teas from Tea-Factory-Gen\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e60g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Translation\" id=\"tw-target-text\" dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"ja\"\u003eNaturally grown in harmony with the surrounding ecosystem, this micro-batch craft hojicha has been blended from various cultivars found on Tea Factory Gen's reclaimed tea gardens in the Setouchi region. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Translation\" dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"ja\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eThis roasted green tea is produced using pesticide-free tea grown in the warm Seto Inland Sea. Using the best spring sencha from Setouchi, it is lightly roasted to a golden colour. When you pour hot water, a pleasant scent reminiscent of hay and roasted soybean flour spreads all over. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Translation\" dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"ja\"\u003eA note rom tea farmer Genki \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Translation\" dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cem\u003e\u003cspan class=\"Y2IQFc\" lang=\"ja\"\u003e\"\u003cmeta charset=\"utf-8\"\u003eSencha from Setouchi is carefully roasted in a rotating drum. Hojicha is generally deep roasted, but what is interesting is the wide range of light roasts.\u003cbr\u003eWe use all five senses when roasting, not only the aroma, but also the amount of smoke produced during roasting and the color of the leaves. In order to maintain the refreshing feeling of the pesticide-free tea leaves while still maintaining the aroma of Hojicha, we choose a light roast just before deep roasting.\"\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Translation\" dir=\"ltr\" style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cstrong\u003eSteeping Notes:\u003c\/strong\u003e 3g | 250-300ml | 80-90°C | 1-2mins \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Green tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar\u003c\/strong\u003e: Blended\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest\u003c\/strong\u003e: Spring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion\u003c\/strong\u003e: Setouchi Region around the Seto inland sea- Hiroshima \u0026amp; Okayama Prefectures\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eName\u003c\/strong\u003e: Tea Factory Gen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType\u003c\/strong\u003e: Independent, Family-owned tea factory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Farm:\u003c\/strong\u003e \u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eTea leaves grown without fertiliser or pesticides on the Sera Plateau in Hiroshima Prefecture.\u003c\/span\u003e\u003cspan dir=\"auto\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eFounded in 2016, Tea Factory Gen is based in the Sera and Onomichi areas of Hiroshima Prefecture. \u003c\/span\u003e\u003cspan\u003eGenki Takahashi and his friends, who share his ideals, are working to create natural teas grown from abandoned and regenerated tea plantations in Hiroshima.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eTea leaves harvested from tea trees that are 60 to 70 years old have less of the commonly-praised \"umami\" flavour, but are characterised by the natural sweetness and refreshing taste that is unique to the region.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eTo make the most of these characteristics, we produce\u003cspan\u003e \u003c\/span\u003ea variety of teas, including\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan dir=\"auto\"\u003e\"Hamacha,\" which is sun-dried on the beach for a week to give it the scent of the sea; \u003c\/span\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003cspan dir=\"auto\"\u003e\"Seicha,\" a sencha that brings out its aroma through a process called withering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eWe hope you will find\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan dir=\"auto\"\u003eyour own unique favorite tea\u003c\/span\u003e\u003cspan dir=\"auto\"\u003e and enrich your life with tea time.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tea Factory Gen","offers":[{"title":"Default Title","offer_id":56209473110396,"sku":null,"price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/2380\/2797\/files\/DSC_0947_afef272f-5f59-47b1-bb10-1bb0c3a48449.jpg?v=1767982133","url":"https:\/\/www.tencha.co.uk\/products\/tea-factory-gen-setouchi-craft-hojicha","provider":"Tencha","version":"1.0","type":"link"}